Our latest find, Morocco’s Yassine Morabite, makes high-end streetwear with heritage craftsmanship. His limited edition collections are the antithesis to fast fashion’s ubiquity. The multi-talented designer finds inspiration throughout his homeland: Casablanca’s cosmopolitan energy, the magical blue village of Chefchaouan, and the artisanal legacy of the Amazigh, the indigenous Berber people of the Maghreb that have survived for millennia.
Back to the future
In his Amazigh Power collection, he transforms traditional rugs into forward-thinking designs. Each unique piece takes two weeks to be meticulously cut and sewn together, paying homage to Berber craftsmanship and Morabite’s greatest inspiration, his talented couturier father.
Wear millennia on your sleeve
The sequined jackets, the signature of the collection, have a hidden secret. Their lining is printed with a hand-drawn female image, the unsung hero at the heart of Amazigh culture. For Morabite, these warrior women are “the soul of the jacket,” empowering the wearer with thousands of years of history from within.
The cult of personality
Not surprisingly, Morabite’s irresistible pieces have attracted a loyal following, including celebrity fans like Madonna or Will Smith. Previously available only in Morocco and at prestige pop-ups, you can now find these exclusive designs at Bynes New York: your destination for the conscious style you crave.